Example 1: CTA Placement & Copy

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*❌ Bad CTA

“Submit” buried mid-page, gray button, no value context.*

*✅ Good CTA

“Start My Free Trial” above the fold, bright contrast, reinforced near pricing.*

Your CTA isn’t a decoration: it’s a decision trigger. Make it impossible to miss.

Example 2: Social Proof Placement

*❌ Weak Proof

Generic 5-star review with no context.*

*✅ High-Impact Proof

“Since using [Product], we’ve cut onboarding time by 42%.” VP of Growth, SaaSCo*

Proof works when it mirrors the reader’s pain = not your praise.