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UX/UI • Branding • Product Design

Congrats - you’re one step closer to a better product.

If you’re building a SaaS or startup product, your design choices directly impact conversion, retention, and user happiness.

This checklist gives you the 15 essential UX/UI best practices every high-performing product uses, so you can identify quick wins and avoid costly redesigns later.

Use this guide to:

✔ Improve onboarding & conversions

✔ Increase product clarity & usability

✔ Build design consistency that grows trust

✔ Prioritize what matters most for your users

When you're ready for expert help - Groto can take you the rest of the way.

First Impressions & Onboarding

Navigation & Information Structure

UI & Brand Experience

Performance & Accessibility

Conversion & Value Delivery